Real Estate Marketing Toronto Summit 2010

8:00  Registration -- Continental Breakfast

9:00  WelcomeGeorge O’Neill, remarkto Founder

9:15  Keynote AddressShane Gibson, Author, Guerrilla Social Media Marketing

Shane Gibson is an international speaker, trainer and author who has addressed over 100,000 people over the past 17 years.

Shane combines a diverse background in sales force leadership, new entrepreneur development and social media marketing to develop unique presentations and solutions for his clients. Shane is also Canada’s only Guerrilla Marketing Master Trainer.

Blogging since 2002 and podcasting since 2004, Shane drives the majority of his
business from social media and social networks. He has been published in numerous publications as an authority on the topics of leadership, marketing, social media and sales performance including CMA Magazine, the Financial Post, the Globe and Mail and Profit Magazine.

10:00 Realtor® Of The Future -- Bill Johnston, President, Toronto Real Estate Board

Bill Johnston, M.A., LL.B. is the President of the Toronto Real Estate Board which represents over 30,000 real estate agents and brokers in the Greater Toronto Area. Bill is also a broker for Royal LePage Your Community Realty in Richmond Hill.

Bill’s specialties include agency law, professional marketing of property, counselling buyers, negotiation, and public speaking.

10:30 Break -- Vendor Area Open

10:45 Social Media Marketing For Real Estate -- Continuing Education Course -- George O’Neill

George O'NeillPart 1 of 2. This 3 hour RECO-approved education course is split into two parts. Realtors® are eligible to receive 3 CE credits upon completion of both parts of this course.

Topics include:

- Being Compliant with REBBA 2002
- How to Get Started with Twitter
- How to Get Started with Facebook

12:30 Lunch -- Buffet Provided & Vendor Area Open

1:30 Social Media Marketing For Real Estate -- CE Course -- continued

Part 2 of 2. This 3 hour RECO-approved education course is split into two parts. Realtors® are eligible to receive 3 CE credits upon completion of both parts of this course.

3:15 Break -- Vendor Area Open

3:30 Creating Your Internet and Digital Marketing Strategy -- Saul Colt, Head of Magic, SAUL! The Idea Integration Company

Saul ColtSaul was recently named as one of the iMEDIA 25: Internet Marketing Leaders & Innovators and has been called one of Canada’s best community builders/experiential marketers. PodCamp co-founder Chris Brogan referred to Saul as “exactly who you want representing your company”. In a previous life Saul launched Zipcar in Canada, was a key person in the growth of and even knows what it is like to work for a large corporation from his leadership role at Rogers Communications.

On top of all that Saul is also a Professional Speaker and Consultant specializing in Social Media, Customer Service, Community Building and Word of Mouth Marketing, collects Air Force One sneakers, watch lots of Movies and likes to think he understands people…and just happens to be the Smartest Man in the World.

4:00 Ask The Experts -- Moderated Panel Discussion

Dave ChomitzDave Chomitz CRS, Real Estate Broker

Licensed in 1990, Dave has always been at the front of technological change. Recognizing the internet had tremendous potential for profit for Realtors®, Dave built and launched his first web site in 1999 ultimately creating a network of 220 real estate web sites, becoming an expert at SEO and website design and functionality.

Bringing the same “how do I use this for profit” approach and skill set, Dave was early into Web 2.0 / social media on multiple platforms. Understanding the power of video for connecting with people, Dave launched in December 2008, a video real estate archive.

Karim KanjiKarim Kanji, Toronto Community Manager, Techvibes

A highly visible member of Toronto’s social media scene, Karim consults and works with a number of brands and organizations. Karim is the Toronto Community Manager for Techvibes,com, a technology and social media news website, the community manager and chief marketer of RealCash Bancorp, online fundraising platform, and XConnectTO.

Very recently, Karim launched the SMS Social Media Show on Perpetual Radio Networks. SMS hosts some of Canada’s top thinkers in the social media space.

David PylypDavid Pylyp, Real Estate Agent

David has been helping people with their real estate needs for over 20 years in west Toronto, Etobicoke and Mississauga. He’s a big fan of Facebook, Twitter and commands a large presence on YouTube.

David employs a localism strategy to generate leads and market the homes he sells, combining social media elements such as website content, blogs, online ads and YouTube video.

4:30 Wrap Up -- George O’Neill




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